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TA L K
D E S P I T E I T S WH I M S I C A L D E TA I L S ,
H E D O N I S M W I N E S I S A S E R I O U S B U S I N E S S
F O R T H E S E R I O U S W I N E C O N N O I S S E U R
1937, Château d’Yquem 1811 and Perrier-
Jouët Belle Epoque.
While immensely passionate and
knowledgeable about wine, Chichvarkin
displays equal enthusiasm when discussing
his collection of spirits, observing with
a wry smile that HedonismWines repatriate
special bourbons back to the United States
on a daily basis, and stock an especially rare
55-year-old Glenfiddich scotch. Other spirits
include an 1803 Massougnes Cognac for
£222,000 and a 62-year-old Macallan
Lalique for £44,000.
When asked about his polo,
Chichvarkin exudes an endearing boyish
vivaciousness and self-deprecating humour
as he describes the huge amount of
enjoyment he takes in the sport:‘On the
field you don’t feel like a fat 42-year-old bald
person with a muffin top. You feel like you
are 17 again – fast, young and proactive.
Running quickly with the ball, leaving
everyone behind… it is something you never
feel with any other sport.’ Currently, the
Russian 0-goaler plays at the Royal County
of Berkshire Polo Club in club tournaments
up to 10 goals during the outdoor and
arena seasons. He has also played a royal
day with Prince Harry.
Chichvarkin relies on word of mouth
as the sole means of promotion for his
business and as such, the success of
HedonismWines can be attributed wholly
to the boutique’s exceptional selection of
products and consummate service. In
London, Chichvarkin has crafted a life for
himself surrounded by his passions and
by people who share in them, from the wine
and spirit connoisseurs who take delight in
visiting his shop, to engaging with fellow
sportsmen on the playing field.
hedonism.co.uk
Opposite
: Yevgeny Chichvarkin.
This page,
from top
: Hedonism Wines’ Mayfair
space; (from left) Bruce Merivale-
Austin, Nicolas Pieres, Prince Harry and
Yevgeny Chichvarkin at the Royal
Charity Polo Cup, July 2016
