hurlinghampolo.com
TA L K
30
For all of us at MHF and Silver Leys, polo
really is a passion. We are, of course, also
a business and strive to be financially
robust, allowing us to have the ability to
grow our staff and reinvest in us and the
sport. Recently, we have been very honoured
to be asked about some of our marketing
and PR efforts as we’ve seen some success.
In my opinion, there are two very
important elements that have helped
us grow so quickly. One, most importantly,
is our team and support. We are a very small
team, but all work extremely hard and seem
to complement each other in terms of our
skills and strengths. Without any of these
people we would have achieved far less.
So the right team really is everything.
The second thing is time. Between
us we manage children, other work
commitments and university studies.
Alec Banner-Eve, who runs the club and
owns the polo school, with the support
of his brother Edward, is very involved and
always the key decision maker, but it is all
a juggling act for them both.
We brainstorm a lot and there’s rarely
a day we don’t debate or ‘openly discuss’
a new concept. I have always tried to break
the mould in marketing.
In my opinion, there is no such thing
as a bad idea, so there’s a lot of trial and error.
I came from a mainstream sports background
with big budgets, but everything at MHF has
I N F U L L S W I N G
Jade de Vere-Drummond explains her approach
to marketing polo and how MHF Polo is growing the sport
PA U L M C N E I L
