Hurlingham Autumn 2019 - page 35

W
hile equestrian-inspired style became popular with those in
and out of the polo world thanks to luxury brands such as
Hermès, Gucci and Ralph Lauren making it ‘fashionable’, there
are relatively few polo-specific clothing brands known by those who
do not follow the sport. However, with many polo clubs in the UK
aiming to encourage new players into the game, it is a perfect time
for polo clothing brands to contribute to raising the sport’s profile
and provide an accessible entry point for people from a diverse range
of backgrounds.
There is no doubt that polo, and the lifestyle associated with it,

is still regarded as relatively exclusive by many, but thanks to new
initiatives aimed to introduce the game to a wider audience, it is
starting to get more exposure and become more accessible. Indeed,
if you happened to be on London’s Oxford Street (the busiest street
in Europe with 500,000 daily visitors) in July, you may have seen
advertisements lining the length of the street for Hurlingham Polo’s
latest clothing range, or spotted it stocked in one of House of Fraser
stores around the UK.
It is a remarkable achievement for a brand that started with an
online-only presence to launch its own individually branded areas in
one of the biggest, and oldest, department store groups in Britain
while running a nationwide advertising campaign targeting the likes
of Manchester, Reading and Leeds.
Yet, despite Hurlingham Polo’s recent expansion, and its
increasing focus on lifestyle clothing to attract customers who aren’t
already part of the polo community, the brand remains loyal to the
heritage and history of the sport. For example, the theme of its
advertising campaign, For the Rule Makers, was used as the point of
focus – nodding to the Hurlingham Polo Association, which drew up
the first formal set of rules back in 1875.
The Tattersall Check Shirt for instance, from the spring/summer
collection, features a distinguished pastel colour scheme that dates
T H E T H E ME O F I T S C A MP A I G N ,
F O R T H E R U L E M A K E R S ,
WA S A N O D T O T H E H P A ,
WH I C H D R E W U P T H E F I R S T
S E T O F R U L E S I N 18 7 5
35
follow @hurlinghampolo
DRESSING the part
From high society to the high-street, Hurlingham Polo’s 1875 clothing collection
aims to give everyone a piece of the action, writes Jemima Wilson
Opposite:
Hurlingham Polo
1875 brand ambassador,
Nina Clarkin, models the brand’s
latest collection.
Right:
Brand
ambassador Charlie Hanbury
H U R L I N G H A M P O LO ; T H E A R T O F P O LO
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