Cowdray Park Polo Club and the Reference in Fine watchmaking Jaeger-LeCoultre announce new partnership for 2013
2013 marks a significant milestone in the partnership between Cowdray Park Polo Club and High Watchmaking Maison Jaeger-LeCoultre, which this year celebrates its 180th anniversary of leading invention in fine watchmaking.
Official Time Keeper to Cowdray Park for six years, in 2013 Jaeger-LeCoultre is also named title sponsor of Cowdray Park Polo Club’s HPA series of tournaments which this year will also see the century-old Cowdray Park Challenge Cup reinstated in the fixture list.
The Official Time Keeper sponsorship was the first of its kind and stems from Jaeger-LeCoultre 80 year-long preoccupation with the accuracy of timing chukkas. Keen to find a time piece which was robust, yet elegant enough to survive the rigours of such a demanding sport; in 1931 Jaeger-LeCoultre master watchmakers invented the Reverso, which remains the most iconic watch in polo.
By supporting a club synonymous with tradition, Jaeger-LeCoultre focuses on the true integrity of the sport of polo in taking on the sponsorship of all six Cowdray Park HPA tournaments which will be known as the Jaeger-LeCoultre series. These tournaments include:-
· The Jaeger-LeCoultre Dollar Cup (12 goal) 11th May-26th May
· The Jaeger-LeCoultre Duke of Sunderland Cup (18 goal) 21st May- 7th June
· The Jaeger-LeCoultre Holden White Cup(8 goal) 15th July- 4th August
· The Jaeger-LeCoultre Harrison Cup (15 goal) 20th July- 3rd August
· The Jaeger-LeCoultre Cowdray Park Challenge Cup (18 goal) 15th July- 4th August
· The Jaeger-LeCoultre Autumn Cup (12 goal) 9th September- 22nd September
The Jaeger-LeCoultre Holden White and Harrison Cups are amongst the most popular tournaments in UK polo season with the Holden White regularly attracting entries of up to 40 teams.
Zahra Kassim-Lakha, Director, UK Market and Global Brand Strategy for Jaeger-LeCoultre comments: ‘We are incredibly excited to be part of these prestigious tournaments. As Official Timekeeper, it’s even more thrilling to see them played at the heart of British Polo, Cowdray Park Polo Club. Jaeger-LeCoultre will be offering a Reverso watch for the prize of ‘Best Playing Patron’ to be awarded at the end of the 2013 Season.’