Global Launch for Prestigious Polo Brand’s Clothing Range

Global Launch for Prestigious Polo Brand’s Clothing Range

Sport’s oldest governing body Hurlingham Polo Association (HPA) announces master licensee for China & S.E Asia region

www.hurlinghampolo1875.com

 

The Hurlingham Polo Association (HPA) today announced it had signed an agreement with Pacific Licensing Studio Pte Ltd (PLS) to capitalize on its new brand identity by launching a range of branded clothing and luxury consumer products across China and the South East Asia region.

 

Polo’s oldest governing body and the spiritual home of the modern game, the HPA recently revealed the new brand identity to celebrate its 140th anniversary and it is this new identity which will carry the brand’s prestige and luxury credentials to consumers across the region.

 

The HPA’s new brand reflects its values, authenticity and distinctly British appeal and with multi award winning PLS’s specialism in consumer products licensing, retail solutions and promotional/sponsorship opportunities, today’s announcement heralds an exciting development for the 140-year-old organisation.

 

PLS will work closely with the HPA to ensure all products reflect the brand Values, whilst enabling consumers across core Polo markets such as Hong Kong, Singapore, Thailand and China to buy-in to what is an aspirational brand. Products which shall be created include luxury branded clothing such as Polo Shirts and Jackets as well as a diverse range of fashion accessories such as leather goods and lifestyle accessories.

 

Oliver Hughes, Deputy Chief Executive at the HPA, said: “Our announcement to award the licensing agreement to PLS for the APAC region represents the next step on our exciting journey as a brand, and a very significant step indeed. We are fully confident that PLS will facilitate the HPA brand becoming accessible to millions of consumers in the region whilst simultaneously preserving the heritage, values and ethos of the HPA brand.”

 

Neal Rudge, Partner at PLS, said: “The HPA brand is an incredibly exciting one; it is quintessentially British yet international, traditional yet modern, and it speaks of genuine luxury and exclusivity; all of which are highly desirable for the modern Asian consumer. We look forward to launching the brand across the region and seeing the resultant growth of the HPA as a result.”

 

For more information visit www.hurlinghampolo1875.com